Objective
Bootstrapping a healthcare UX / workflow consulting business into a products and services organization
Role I Played
- As a founder, actively used business financials, P&L, to judge tradeoffs and make appropriate decisions
- Led strategic transition from consulting to Fluency product, which would become a leading radiology reporting tool
- Co-owned ideation and requirements for products, including engaging customers/providers to understand core problems.
- Managed and executed product development for high-profile consulting customers
- Architected and led development of back-end platform while consulting, which became framework for later products
- Identified and implemented necessary process for development and operational support, such as issue tracking, SCM, and agile process
Key Results
- Successful exit after 4 years with no investors or debt, to a well aligned partner (M*Modal), and long-term goals to build out Fluency
- Aunt Minnie Best New Radiology Vendor 2011
- 10 blue-chip customers, who trusted our small but mighty company, Including Philips, Kaiser Permanente, Geisinger, University of Chicago, Carolinas/Atrium
Takeaways
- Four years of lessons around leadership, communication, resilience, humility, challenge, grit, disappointment, and glory